Making my media product towards a high industry standard and as similar to a real media product shows how far research of real media texts were. Many Hip-Hop music videos have similar shots and narratives which is why there are stereotypes and conventions for the genre i selected . Some change or even develop these conventions to make the video even more interesting and to improve the quality.
Below is 9 images of my film and in each i explain how it compares to a similar ‘Real’ Product:
This image shows the most basic convention of a real media product. This is through the way of presenting the typical title at the beginning. This is a basic convention in most Hip-hop videos such as “WHAT” By Playboi Carti or “Mamacita” by Travis Scott. They show the title within the first few seconds (or at the end) of the playing track. This influences me towards presenting my music video with clear answers as to what it is. How i’ve also developed this convention is by making the text dissapear as video glitches on purpose. Almost like the text actually exists within the music video, this allows the music video to have a greater existence, attracting audiences to the cool effects as well as making them believe they are in a real place and almost a real story.
This is a two shot of our main protagonists. This shot was brought from the idea of “Don’t play” By Travis Scott. I thought it would create the mood and atmosphere of the video. It represents the healthy relationship they couple have as well as showing you the conventions of a couple in music videos in the hip-hop genre. The lighting is mostly bright but has some dark areas which is supposed to show you the genre is mostly positive but has a dark moody atmosphere to it. Mise en scene for this video and shot were inspired by stereotypical teenage wearing casual fashionable clothes, ideally inspired by Kanye west.
This hazy digital effect on the singer is to illustrate the the rough drug and alcohol influenced lifestyle hip-hop artists live. This effect also portrays the lifestyle one of my main actor lives, As i want him to be portrayed as almost explaining the story to the audience. This challenges real media products as i’ve invented the singer to be almost a narrator rather than just singing the song which no normal music video does. Mise en scene of this actor/ singer was more inspired by ASAP Rocky’s music video “L.S.D”.
This mid shot shows the first scene of a more interesting twist scene of which the couple are separated as the boy in the relationship plans something. The lighting of this scene really creates a sense of freedom between these characters and shows you how energetic the the hip-hop genre can be. The similar attire and dark but also colourful clothing portrays how close the actors are in the music video. This is supposed to illustrate the dark but also positive aspects of the genre.
This is a wide mid shot. I’ve done this to represent how much this event congrats which the genre. This makes the narrative more interesting as it shows the differences of two cultures. I was heavily inspired by the music video ‘WHAT’ by Playboi Carti when doing this. I’ve challenged the convention of a normal hip-hop video by doing this.
Appreciation of relationship
This a mid shot used on the two lovers and at this point is meant to represent the best part of their relationship. The ultimate point of which they can be admired. This shot of them is the point were they are enjoying a great moment together before things turn for the worse. The idea of this convention was taken from again“Heartbeat” by Childish Gambino. It’s about the appreciation oh what they have was the aim of this scene. I wanted it to be a powering, conquering and rather moving image to my audience.
This Shot is the turning point for the music video. Where everything turns against the relationship. This is a convention of a music video in the Hip-hop/rap genre. Where there is not a happy ending . This combines the two different cultures which is not a normal convention in my genre’s music videos.
This mid shot establishes the end of a good but troubled relationship. This is a convention of regular music video’s as the couple get back together at the end despite the issues. The change of tone in this really does prove the challenges against a stereotypical dark , moody , drug and alcohol influenced rap or hip-hop song.
After Story ends
This is a after shot of my main singer. This is supposed to highlight the relationship of the couple and narrative ending on a good note. This supports the convention of making the focus of the video the singer as well as making the singer almost narrate whats going on.