Evaluation 4- How did you use media technologies in the construction and research, planning and evaluation stages?

Media technologies are very important when it comes to the research, planning and evaluation you have to do for your A2 project. It allows us to be more creative and gives us a variety of information so that we can improve our music video while being creative. Below are screenshots of a  prezi i made highlighting all the technology i used during my A2 project. The link for the prezi is also below this.

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https://prezi.com/lxgl52tlowgl/media-technologies/

Overall it is obvious that the more advanced and different varieties of technology you use the higher quality your music video will be. I believe the use of iMovie helped me edit my music video so that my audience would be more attracted to the the cool edits rather than just quality focused shots for example.

Evaluation 3-What have you learned from your audience feedback?

Getting audience feedback allows you to understand where you went wrong. My getting negative or positive feedback you know what to fix and change in your music video as well as knowing what went right. This will also help you to learn new experiences on  how to dealing with negative audience. The negative feedback could also lead you to fix your mistakes which could lead to a successful music video. It is also  very interesting to know why audience didn’t like your video and ask them to explain their point as this is part of the progression progress. If audience gave you positive feedback you should respond positively on this, you could ask what they liked about it so you could expand on it. During my A2 coursework i asked a lot of people for feedback for various things such as my Digipak and poster and obviously my music video. I learned a lot from their feedback and I tried to include the most interesting feedbacks’s i got to try and make my A2 project on a whole better. Below are screenshots of feedback i got for my music video after posting it on Facebook. I got feedback from family, friends at school and home.

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The screenshots below this also show how many people liked the video on Facebook. My music video was also viewed 487 times on vimeo. This is show in one of the screenshots below.

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Below is a video of some feedback i got from some mates in house at school:

Evaluation 2-How effective is the combination of your main product and ancillary texts?

Below are screenshots of a prezi which clearly show how my three products link together and describe how each is linked and effective.

 

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Below is a link to the prezi:

https://prezi.com/a0vzxb-qajrf/combination-of-main-products/

Evaluation 1- In what ways does my media product use, Develop or challenge forms and conventions of real media products?

Making my media product towards a high industry standard and as similar to a real media product shows how far research of real media texts were. Many Hip-Hop music videos have similar shots and narratives which is why there are stereotypes and conventions for the genre i selected . Some change or even develop these conventions to make the video even more interesting and to improve the quality.

Below is 9 images of my film and in each i explain how it compares to a similar ‘Real’ Product:

 

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Opening 

This  image shows the most basic convention of  a real media product. This is through the way of presenting the typical title at the beginning. This is a basic convention in most Hip-hop videos such as “WHAT” By Playboi Carti or “Mamacita” by Travis Scott. They show the title within the first few seconds (or at the end) of the playing track. This influences me towards presenting my music video with clear answers as to what it is. How i’ve also developed this convention is by making the text dissapear as video glitches on purpose. Almost like the text actually exists within the music video, this allows the music video to have a greater existence, attracting audiences to the cool effects as well as making them  believe they are in a real place and almost a real story. 

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Party invite

This is a two shot of our main protagonists. This shot was brought from the idea of “Don’t play” By Travis Scott. I thought it would create the mood and atmosphere of the video. It represents the healthy relationship they couple have as well as showing you the conventions of a couple in music videos in the hip-hop genre. The lighting is mostly bright but has some dark areas which is supposed to show you the genre is mostly positive but has a dark moody atmosphere to it. Mise en scene for this video and shot were inspired by stereotypical teenage wearing casual fashionable clothes, ideally inspired by Kanye west.

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Singer

This hazy digital effect on the singer is to illustrate the the rough drug and alcohol influenced lifestyle hip-hop artists live. This effect also portrays the lifestyle one of my main actor lives, As i want him to be portrayed as almost explaining the story to the audience. This challenges real media products as i’ve invented the singer to be almost a narrator rather than just singing the song which no normal music video does. Mise en scene of this actor/ singer was more inspired by ASAP Rocky’s music video “L.S.D”.

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Planning

This mid shot shows the first scene of a more interesting twist scene of which the couple are separated as the boy in the relationship plans something. The lighting of this scene really creates a sense of freedom between these characters and shows you how energetic the the hip-hop genre can be. The similar attire and dark but also colourful clothing portrays how close the actors are in the music video. This is supposed to illustrate the dark but also positive aspects of the genre.

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 Formal event

This is a wide mid shot. I’ve done this to represent how much this event congrats which the genre. This makes the narrative more interesting as it shows the differences of two cultures. I was heavily inspired by the music video ‘WHAT’ by Playboi Carti when doing this.  I’ve challenged the convention of a normal hip-hop video by doing this.

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Appreciation of relationship 

This a mid shot used on the two lovers and at this point is meant to represent the best part of their relationship. The ultimate point of which they can be admired. This shot of them is the point were they are enjoying a great moment together before things turn for the worse. The idea of this convention was taken from again“Heartbeat” by Childish Gambino. It’s about the appreciation oh what they have was the aim of this scene. I wanted it to be a powering, conquering and rather moving image to my audience.

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Turning point

This  Shot is the turning point for the music video. Where everything turns against the relationship. This is a convention of a music video in the Hip-hop/rap genre. Where there is not a happy ending . This combines the two different cultures which is not a normal convention in my genre’s music videos. 

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The end

This mid shot establishes the end of a good but troubled relationship. This is a convention of regular music video’s as the couple get back together at the end despite the issues. The change of tone in this really does prove the challenges against a stereotypical dark , moody , drug and alcohol influenced rap or hip-hop song.

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After Story ends

This is a after shot of my main singer. This is supposed to highlight the relationship of the couple and narrative ending on a good note. This supports the convention of making the focus of the video the singer as well as making the singer almost narrate whats going on.

Digipak Advert 2 – Recreate Advert

For this task I am re-created Travis Scott’s album cover for Days before rodeo as closely as i could.

First i had to find the clear sky blue background Travis used for his album cover. The image on the right is the original album cover.

I then had to crop the image so i could remove all the other items involved in the picture such as the tress which aren’t in the album cover as you can see.

I then added the artist’s body to the sky image and it looked like this.

I then added the text.

I then added to the small moon just under the ‘D’ in the title.

Finally i added the parental advisory logo.

This is my final outcome. I think it looks quite similar to the original album cover despite the obvious mistakes i made. Doing this has made me confident in trying to make my own album cover and has made me think about wether i would add specific logos and fonts.

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